Understanding the customer and the
competition is critical to the success of
any development. Gilkey Organization’s
market research services can help you
obtain the facts, decipher them and apply
them to real estate strategies, ultimately
empowering you to make informed
decisions based on conditions specific
to your market. The advantage is
knowledge. This knowledge comes from
information gathered through a variety
of scientific market research tools such
as comparative studies, consumer surveys,
focus groups and GIS analytics. We help
clients dissect complex results and connect
them to the planning process with services
such as market feasibility, financial analysis,
consumer research and fiscal impact
analysis. Market conditions being fluid,
we will help you apply the knowledge
you gain and keep pace with change by
providing regular market updates including
a summary of key economic, commercial
and residential trends impacting your
market areas.
Quarterly Market Updates
Quarterly summary of key economic
and residential trends impacting your
market areas
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Market Feasibility Analysis
Assessment of market conditions
ensures the right product is built at
the right price
Financial Analysis
Pro forma modeling to determine
if market conditions, plan elements
and development costs support a
favorable return
Focus Groups
In-depth conversations with key
target audiences to gauge reactions
and impressions
Consumer Research Surveys
Use of mail, Web and phone surveys
that obtain first-hand insights from
prospects to understand their needs
and preferences
GIS Applications
Analysis and mapping of economic
and demographic trends
Fiscal Impact Analysis
Top level review of County revenues
and expenditures resulting from your
development
Client Database Design
Design database elements and reports
to capture critical prospect marketing
and purchase history data
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